Services / Market Assessment Project Profile

Evaluate the feasibility of a new venture and identify the path to success
  A Typical Market Assessment Project comprises the following main elements:
  • Research the Market and External Threats
  • Understand Internal Strengths and Weaknesses
  • Create a Practical Product and Marketing Strategy

 
      Based on in-depth research and analysis, determine the important factors for introducing a new product or for entering into a new market, e.g.:
  • How big is the market?
  • What do current or prospective customers need and value?
  • How do they decide and buy?
  • What is your competition?
  • Are there any other external or internal issues that might affect success?
  • Will you need different marketing or selling practices or new distribution channels?

      Review the assumptions underlying your current strategies and identify new factors. Validate or revise goals and objectives. Evaluate the performance of products, marketing, selling and distribution channels.


      Efficiently create and implement a new and practical product, marketing and selling strategy and plan:
  • Articulate measurable Goals and Objectives.
  • Focus on your best opportunities
  • Position your product and marketing strategy to differentiate it from competition.
  • Select and Manage Distribution Channels to best leverage resources.
  • Define a "Product Road map" to satisfy current and future customer needs.
  • Promote and Sell to reach the right people with the right message, effectively and efficiently.

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